Theses - Department of Business, Humanities & Technology, ATU Mayo
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Recent Submissions
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An exploratory study of Digital Marketing implementation by SMEs in the West of Ireland during the COVID-19 Pandemic
(Atlantic Technological University, 2022)This exploratory research focuses on how SMEs in the West of Ireland have upscaled their use of Digital Marketing since March 2020. This study reviews how SMEs in the West of Ireland reacted during this rapid digitalisation ... -
The use of digital media in community development projects in the West of Ireland
(Atlantic Technological University, 2022-06)The use of digital media in community development projects in the West of Ireland has experienced rapid growth in recent years. But since the Covid-19 pandemic in March 2020, community organisations and initiatives have ... -
An awareness study of the EU Privacy and Electronic Communication (ePrivacy) directive (S.I. No. 336/211).
(Atlantic Technological University, 2022-05)Background: In today’s increasingly information and digital age there is widespread use of search engines and social network sites. The use of this media form seems to be ubiquitous as it cuts across all age groups, social ... -
Parasocial Relationships between Influencers and Irish Millennials and their Effect on Purchase Intention
(2022)This study explores the hidden techniques and interactions which lead to the development of parasocial relationships among Irish millennials and influencers, and the subsequent effect on purchase intention. Upon review of ... -
An Exploration into Changing Behaviours within Social Media during Covid-19 Pandemic (2020-2021): A Study of Irish Female Entrepreneurs
(Atlantic Technological University, 2022-04)This research explores the experiences and interpretations of Irish (based in Ireland) female entrepreneurs’ changing behaviours within social media during the Covid-19 pandemic, 2020-2021. It explores how Irish female ... -
Social Media in Higher Education
(2021)The study explores whether higher education institutes strategic usage of so-cial Media fosters a stronger relationship with students. Almost every higher educational institute uses social Media for numerous reasons. ... -
Motivating exercise through social media
(2021-09)The exponential growth of social media and online fitness classes in the last decade of the twenty first century, has provided a multitude of opportunities for individuals and businesses. The internet has created new ... -
The mendicant friaries in late medieval Mayo: perspectives on their history, archaeology and architecture, 1400-1540
(Galway-Mayo Institute of Technology, 2005)The religious houses founded by the Mendicant orders in Mayo between 1400 and 1540 are the concern of this study. The history, archaeology and architecture of five case study sites are discussed, namely the friaries of ... -
Land use and settlement in Ballcroy National Park, County Mayo
(Galway-Mayo Institute of Technology, 2010)The settlement patterns and land use designs from the end of the eighteenth century to the beginning of the twentieth century in Ballycroy National Park, County Mayo are the concerns of this study. The geography, history, ... -
Rural housing and sustainable community development in the West of Ireland: a case study of County Mayo
(Galway-Mayo Institute of Technology, 2005)Ireland’s economy has been transformed in the past decade; it has become one of the fastest growing economies within the European Union. Growth has been unprecedented and unbalanced, primarily located in the east and ... -
The history, ecology and management of Partry House Estate Woodlands, Partry, County Mayo
(Galway-Mayo Institute of Technology, 2007)The history, ecology and management of Partry House Estate Woodlands situated on the shores of Lough Carra were examined by investigating their current ecology and structural development and contrasting this information ... -
A study of the waterfowl populations on Lough Carra, County Mayo, 1967-2006
(Galway-Mayo Institute of Technology, 2007)This study examined the population fluctuations of nine waterfowl species on Lough Carra in County Mayo by comparing count data from two waterfowl counting programmes conducted from 1967 to 1980 and 1995 to 2006 It also ...
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