Theses - Business and Social Sciences ITS: Recent submissions
Now showing items 41-60 of 85
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The technological advance in CRM and the impact on customer loyalty: a comparative study between Irish and German consumers
(Institute of Technology, Sligo, 2010)This work investigates the use and effects of Customer Relationship Management, and attempts to posit how the technology may develop in the future, while also presenting recommendations regarding how companies may wish ... -
Silent voices : the recreational needs of disabled young people : an emancipatory approach
(Institute of Technology, Sligo, 2010-08)The recreational needs of young people with.disabilities in Sligo county were examined using an emancipatory approach that provided an accurate reflection on the perspectives of the disabled young people. The aim of this ... -
The integration of social networks into branding strategy: the potential for social media networks as part of brand building and marketing strategy
(Institute of Technology, Sligo, 2009) -
An exploratory study of marketing activities employed by Irish Epos Software Development companies
(Institute of Technology, Sligo, 2013)The focus of this research is on the marketing activities employed by Irish Epos software development companies. Epos stands for Electronic point of sale which is another name for a computerised till system. It assists ... -
Service quality in the public transport sector : the expectations and perceptions of users of Bus Éireanns Sligo Town Service and Expressway
(Institute of Technology, Sligo, 2008)In public transport various service quality attributes cause transport users to be satisfied and dissatisfied with the service they receive. Much o f the time public transport is something that people ‘accept’ as is, ... -
Viability of a communication-based model of online distance learning
(Institute of Technology, Sligo, 2010)This research explored the v iab ility of a Iow-inv estm ent/low en ro lm ent model of on lin e lea rn in g and the factors that affected its viability through a single-case study analysis of the C om m u n ica tion -B ... -
The treatment of sex offenders in the Republic of Ireland
(Institute of Technology, Sligo, 2012) -
A model to develop film-induced tourism in Ireland
(Institute of Technology, Sligo, 2012)This research explores the potential development of film-induced tourism in Ireland Filminduced tourism is not over researched and there is significant developmental scope Case study research is the predominant method ... -
Host communities participation in planning for sustainable tourism in Ireland: a local authority perspective
(Institute of Technology, Sligo, 2008)Local Authorities across Ireland are in an ideal position to plan for tourism in a sustainable manner when developing County Development Plans (CDPs). This thesis develops the first baseline study of host community ... -
A comparative study of empowering practices in voluntary and statutory nursing homes for older people in County Cavan
(Institute of Technology, Sligo, 2004)This study sought to make comparisons between the voluntary and statutory services for older people in County Cavan with particular reference to the levels o f understanding and application o f the concept o f empowerment ... -
Negotiating legitimacy : reflections as a social act : reflection processes of primary school teachers on rituals and ritualisations
(Institute of Technology, Sligo, 2014-10)This thesis presents the findings of a study on the reflection processes on rituals/ritualisations in German and Irish primary schools. The main idea that comes out of this research is that the concepts of reflection as ... -
A comparative analysis of sustainable tourism, planning and development between Sligo and Donegal County Councils
(Institute of Technology, Sligo, 2004-09)Sustainable Development requires appropriate and continuous planning and management of economic, socio cultural and environmental resources. Tourism planning calls for continuous collaboration among tourism agencies, ... -
Performance management systems and their effectiveness in SME's in the North West of Ireland : a case study
(Institute of Technology, Sligo, 2008)Research suggests that performance management rests on the assumption that if you can raise the performance levels of individuals, then better organisational performance will follow. Performance Management is about ... -
An evaluation of the use of internal branding among eco-tourism destinations in the north western region of Ireland
(Institute of Technology, Sligo, 2009)In eco-tourism destinations, business practice is usually developed around strict beliefs and values regarding the environment. By devising a brand, a business is projecting their beliefs and values to the customer through ... -
An investigation into the feasibility of the use of Google Earth as a marketing tool with focus on green business environment in the BMW region of Ireland
(Institute of Technology, Sligo, 2008)Purpose: The purpose o f this research is to assess the future of sustainable business models and the use o f Geographic Information Systems as marketing tools to stimulate economic growth on a sustainable level. The ... -
An investigation into the marketing of the GAA focusing specifically on an underage programme, the VHI Cúl Camps
(Institute of Technology, Sligo, 2008)This study is concerned with the marketing o f the Gaelic Athletic Association focusing specifically on an underage programme the Cul Camps. The Gaelic Athletic Association (GAA) is an amateur sporting organisation that ... -
An exploratory study on establishing an Irish luxury fashion brand
(Institute of Technology, Sligo, 2013)Ireland is not taken seriously for its fashion and there is no internationally recognised fashion designer. (MacCabe, 2012) states ‘all the things the “Irish” are known for, fashion is not high on the list. There are a ... -
The practice of customer experience management in bars in Mayo and Sligo
(Institute of Technology, Sligo, 2010)This thesis investigates the practice of Customer Experience Management in Bars in Mayo and Sligo. There is little evidence of research conducted into customer experience management in bars in Ireland, hi addition, the ... -
Political marketing in Ireland : smoke and mirrors or real substance : an exploration of the potential use of marketing techniques on the voting intentions of first time voters in the forthcoming General Election
(Institute of Technology, Sligo, 2010)This thesis provides an investigation o f the phenomena political marketing and seeks to uncover its utilisation among political parties in Ireland. The research question is “Political marketing in Ireland: smoke and ...
