School of Business LYIT: Recent submissions

Now showing items 141-153 of 153

    • Town Centre Management: a solution to the challenges facing urban centres? 

      McAteer, B.; Stephens, S. (Emerald Group Publishing Limited, 2011)
      The purpose of this paper is to explore the experience of towns which utilize Town Centre Management (TCM) initiatives. The findings which emerge offer insights into how TCM can aid the development of urban centers. Des ...

    • ‘Think B4 U Click’: an educational online safety resource for the Irish CSPE curriculum 

      Grehan, Simon.; McLaughlin, Sharon.; O'Neill, Brian. (Association for Media Education in Scotland, 2012)
      Young people in Ireland, like their counterparts across Europe, are enthusiastic social networkers. EU Kids Online found that in 2010 82% of children in Ireland, aged 13-16, had a social networking (SNS) profile (O’Neill, ...

    • Computing careers and Irish higher education: A labour market anomaly 

      Stephens, Simon.; O'Donnell, David.; McCusker, Paul. (IP Publishing Ltd, 2007)
      This paper explores the impact of developments in the Irish economy and labour market on computing course development in the Irish Higher Education (HE) sector. Extant computing courses change, or new courses are introduced, ...

    • The impact of e-commerce on the supply chain B2B in Ireland 

      Onofrei, George.; Alexandru, Nedelea. (2007)
      The ability to redefine inter-firm relationships and processes, internetenabled and other Business to Business (B2B) mechanisms facilitate the integration and management of inter- or intra-organisational business processes ...

    • Work based learning partnerships: a match made in Heaven? 

      Doherty, Oran.; Bennett, B. (2010)
      The objective of this paper is to identify the critical success factors for a Work Based Learning (WBL) partnership between a Higher Education (HE) provider and an employer and to make recommendations for successful WBL ...

    • Utilising a minority language to develop brand identity: an evaluation of current practice using the Irish language 

      Campbell, K.; Bennett, B.; Stephens, S (Dublin Institute of Technology, 2009)
      This article examines current practice in relation to the use of the Irish language for branding within the manufacturing and internationally traded services sector. lt identifies the motivations for the use of a minority ...

    • Fair trade, marketing and consumer behaviour 

      Derler, B.; O'Rourke, V.; Stephens, S (Cork Institute of Technology, 2012)
      This paper examines different aspects of fair trade marketing. Firstly, secondary research examines the development, advantages and challenges of fair trade. Secondly, primary research explores consumer buying behaviour ...

    • Consumer Behaviour in Social Networking Sites: Implications for Marketers 

      Diffley, Sarah; Kearns, James.; Bennett, William.; Kawalek, Peter. (Irish Academy of Management, 2011)
      The objective of this research is to investigate the potential of social networking sites T(SNSs) to be utilised as an effective marketing tool in engaging consumers to participate in marketing on SNSs. Qualitative research ...

    • Strategic Marketing Planning and Small Firms in Ireland 

      Komaev, T.; Kearns, J.; Stephens, S. (Cork Institute of Technology, 2011)
      This paper examines the strategic marketing planning activities of small firms in Ireland. We take the view that there is a need to evaluate current practice and make informed recommendations that can improve marketing ...

    • Approaches to small firm marketing: challenges and opportunities 

      Doohan, A.; Kearns, J.; Stephens, S. (Cork Institute of Technology, 2009)
      This paper explores approaches to marketing by small firms in Ireland. Specifically the research studies the experience of small firms based in Donegal. The objective of this study was to identify the usage levels and ...

    • Measuring business incubation outcomes: An Irish case study 

      Stephens, Simon.; Onofrei, George. (IP Publishing Ltd, 2012)
      This paper examines the impact of business incubation on its participants (incubatees). The research presented enhances the conceptual framework of performance measures for business incubation proposed by Voisey et al ...

    • Building a business network: the experiences of immigrant entrepreneurs 

      Stephens, Simon (Emerald Group Publishing Limited, 2013)
      Purpose – The importance of networks with respect to acquiring the resources needed for business creation is one of the main areas within entrepreneurship research. Although there is significant literature on the use of ...

    • The impact of Active Labour Market Programmes: evidence of deactivation 

      Stephens, S. (2012)
      Purpose - This paper explores the experience(s) of participants in Active Labour Market Programmes (ALMPs) in Ireland. The paper utilizes narrative structuring to provide an enhanced understanding of the experience of ...