Browsing Articles - Business LYIT by Subject "Consumer attitudes"

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    • Consumer Behaviour in Social Networking Sites: Implications for Marketers 

      Diffley, Sarah; Kearns, James.; Bennett, William.; Kawalek, Peter. (Irish Academy of Management, 2011)
      The objective of this research is to investigate the potential of social networking sites T(SNSs) to be utilised as an effective marketing tool in engaging consumers to participate in marketing on SNSs. Qualitative research ...