Browsing Articles - Business LYIT by Subject "Customer loyalty"

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Utilising a minority language to develop brand identity: an evaluation of current practice using the Irish language

Campbell, K.; Bennett, B.; Stephens, S (Dublin Institute of Technology, 2009)

This article examines current practice in relation to the use of the Irish language for branding within the manufacturing and internationally traded services sector. lt identifies the motivations for the use of a minority ...