11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC) 2015

Re-defining the role of the customer in social media marketing: A formula for success.

McGrath, Aileen.; O'Connor, Noelle. (11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)

Businesses today no longer have a choice as to whether they adopt SMM, it is now a strategic requirement (Constantinides, 2014, Qualman, 2013). Online social behaviour has transformed how people communicate and interact, ...

Can heritage tourism be a catalyst for community development in Ireland?

Taylor, Marie.; Murphy, Catriona. (11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)

Objectives Orwell wrote that whoever controls the past controls the future, and whoever controls the present controls the past. (Orwell, 1949) Elements of this quote will be addressed in relation to heritage tourism and ...

Exploring the potential of social media tools to enhance customer's satisfaction and increase turnover in the Irish accommodation sector.

Balauca, Cristina.; Mehta, Glenn. (11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)

Businesses in the tourism and hospitality sector are operating in a competitive and stimulating environment. It is a competitive environment as they must sell their perishable products each day at the right price and as ...

Stakeholder engagement in destination management: Exploring key success factors.

Lally, Ann Marie.; O'Donovan, Ivor.; Quinlan, Tony. (11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)

The development of sustainable tourism destinations that can produce the requisite social, cultural, economic and environmental impacts requires high levels of interconnectedness between all stakeholders (Timur & Getz, ...

Collaborative sustainable tourism development in Ireland: Local Authorities' use of sustainable tourism indicators.

McLoughlin, Emmet.; Hanrahan, James (11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)

Responsible Tourism development and resort planning guidelines in Ireland hold one of the keys to collaborative sustainable development. Tourism planning permission is granted by Local Authorities. Yet in order to achieve ...

What lurks beneath the event evaluation - Social media!

Devine, Adrian.; Devine, Francis.; Boluk, Karla. (11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)

In August 2013 Northern Ireland hosted the World Police and Fire Games. The official event evaluation found that the games projected Northern Ireland in a positive light; however this survey does not tell the full story. ...

Investigating the use of social media tools by destination marketing organisations.

Creevey, Dean.; Mehta, Glenn. (11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)

The objective of this study is to ascertain the extent to which Destination Marketing Organisations (DMOs) utilise social media tools in a bid to promote their tourism destinations to the world. In a tourism sense in ...

Visitor’s impact on destination image: Using visitor-generated content (VGC) through mobile technologies as a tool for sustainable collaborative communication

Dunne, Zoe.; Hanrahan, James. (11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)

The role played by a tourist destinations image in the process of decision-making and choice is significant. (Frais, et al. 2011; Beerli and Martin, 2004; Chen and Kerstetter, 1999; Baloglu and McCleary, 1999a; Milman and ...

To investigate the economic impact of the Irish film industry with particular emphasis on the tourism sector

Nash, Emma.; O’Connor, Noelle. (11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)

The aim of this research study is to investigate the economic impact of the Irish film industry with particular emphasis on the tourism sector. The specific economic impacts that will be focused on in this research study ...

Cluster development in rural tourism areas of South Kerry – Reflections on the process

Tobin, Fiona.; Boland, Caroline (11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)

According to Melisidou et al (2013) clusters are considered as being efficient management and marketing tools for tourist destinations and as a local strategy for combating regional disparities and social inequality. A ...

To bond and bridge: The expression of collaboration and social capital in a developed world ecotourism destination

Conway, Theresa. (11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)

This paper explores social capital in the context of a social network designed to promote ecotourism among local businesses in an area known as the Greenbox in northwest Ireland. The Greenbox was developed as an ecotourism ...

The Irish survey of student engagement: A comparative analysis with international surveys of student engagement.

Carty, John. (11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)

According to Coates (2010), measuring engagement can provide a means to develop a fuller understanding of the student experience above and beyond that ascertained through student satisfaction surveys. To examine this topic ...

Tracking student progress through hospitality management education: a linguistic analysis.

Horan, Kristin.; Healy, Margaret. (11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)

Language is one of the primary methods of human communication and nowhere is this more relevant than in the hospitality and tourism industries. Successful interpersonal and communication skills are essential to the ...

Tourism in a heritage town in the South East of Ireland: Current offering, gaps & opportunities.

Wright, Angela. (11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)

Located in Co. Cork, on the south coast of Ireland, Youghal is a remarkable town with treasures to rival any town on the world stage, a place where historical and medieval characteristics are second to none. The town of ...

Future developments of revenue management - perspectives of revenue management practitioners.

Stenlund, Robin.; Remy, Detlev.; Gerstkamp, Wolf. (11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)

The purpose of this study was to explore revenue management practitioners’ view on future developments of revenue management (RM) with a focus on the hotel industry. While revenue management continues to evolve, there is ...

A contextual review of the provision of campus-based licensed trade facilities in a modern context: A case study on the feasibility of opening a student bar at Cork Institute of Technology

Cotter Buckley, Gail.; Linehan, Margaret. (2015-06)

This study was undertaken during the summer of 2014 at the request of the Students Union in response to an application to them with the view to the opening of a bar on campus at Cork Institute of Technology (CIT). The study ...