The evaluation of the impact of using balanced scorecard on strategic performance in small and medium enterprises

Abstract

In this research study the BSC significance has been discussed and analyzed, the organizations if implement the BSC model in the organizations only then the performance of the employees as well as the performance o f the organizations will get improved. In this research study the mixed methodology has been used, in the quantities research methods the questionnaire are being filled and interviews are also be conducted from the company’s managers. In this research study the close ended as well as the open ended questions are being used. Thus after analysis it can be proved that the performance of the organizations and employees can be improved by implementing the BSC model in the organizations