The impact of innovative communication on the residential landline telephone service in rural Ireland

Abstract

This research study is based on the research question; An Empirical Study: The Impact o f Innovative Communication on the Irish Residential Landline Telephone Service in Rural I r e l a n d The idea crystallised on the basis that no obvious research study was carried out on this issue before. Statistics have shown that there is a decline in the service in which this study will develop on. Secondary objectives pertaining with the scope of the research question have been outlined and were satisfied throughout the study. The research methodology was based on a phenomenological paradigm using triangulation of research methods. Qualitative data was gathered through questionnaires and semi-structured interviews, whilst meeting ethical considerations and obeying the principles of the Data Protection Act 1998. The Western Region of Ireland were analysed by acquiring information using questionnaires, and the companies Eircom and Vodafone were examined through the method of interviewing. Research has shown that there is a high probability of the Irish Residential Landline Telephone Service dying out in future years. Innovative communication, an element of disruptive innovation, has profoundly affected the fixed line service e.g. mobile phone and social networking such as Facebook. Social issues and economic issues have made a large impact on the service mainly highlighting the fact that the next generation down is resourcing to mobile elecommunications rather than the landline telephone. Literature and primary research were compared and contrasted proving the possibility of discontinuation. The study has added to the existing body of knowledge using the research methods stated. Recommendations were made relevant to the customers of telephone services and also for the companies Eircom and Vodafone to compete effectively. The research study ended with implications for further research highlighting areas that can be further dwelled on. Key Words: Innovative Communication; Data Protection Act 1998; Probability; Triangulation; Qualitative; Research methodology; Disruptive innovation; Social and economic impact; Discontinuation.