An empirical study into the potential of a multi-loyalty card for a business and consumer.
Abstract
The aim and purpose of this research is to identify additional benefits that may be available with
the use of a multi-loyalty card to businesses within the various industries and also to consumers.
Loyalty card holders are aware of the benefits that loyalty cards provide if they are used in the
right manner. However, there are a lot of “loyalty points” not being spent by each loyalty card
holder and I want to identify a method where the loyalty points may be distributed in a manner
that will benefit the loyalty card holder and in addition to industries who issue the loyalty cards
as a method of rewarding their loyal consumers. I wish to determine if there is a method of
combining one loyalty card that can be used in multiple stores. The points could be collected in
each store by the consumer and redeemed in any of the other stores that are attributed to the card.
The participant stores can vary from department stores to pharmacies. The idea is to have a website
where consumers can identify five shops where they purchase goods on a regular basis.
There will be a wide range of stores that participate. The consumer will “click” on the five shops
that they wish their card to be affiliated with. They will be issued with the “multi-loyalty card”
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