Taught Masters Theses, ATU Galway-Mayo: Recent submissions
Now showing items 101-111 of 111
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Proposing a methodology for the outsourcing of the marketing function for SMEs and MEs: a case study approach
(Galway-Mayo Institute of Technology, 2010)Globalization and competitive difficulty have forced firms to reduce their costs and to be more dynamic. Consequently, organizations should concentrate on their core competencies and outsource their other functions. ... -
The development of an 18 month sales and marketing plan for solar made simple
(Galway-Mayo Institute of Technology, 2010)Solar Made Simple is a newly formed company specialising in the solar thermal system, within the renewable energy industry. The renewable energy industry is an ever increasing industry with the technologies changing at a ... -
An empirical study of how management engage with cultural diversity in the West of Ireland's hotel sector
(Galway-Mayo Institute of Technology, 2010)In Ireland, non-nationals play a very important role in the Irish hospitality sector. The long hours they put in, their hard work and their efficiency has proven invaluable to the sector both in the good and the bad times ... -
IT outsourcing in small to medium-size enterprises in the Republic of Ireland: an investigation
(Galway-Mayo Institute of Technology, 2010)In Ireland, small to medium-sized enterprises (SMEs) play a very important role in the economy by their contribution to both employment and also to gross domestic product. Addressing issues pertinent to SMEs is of paramount ... -
An examination of the relationship between unemployment and minimum wage rates in Ireland: 1994-2010
(Galway-Mayo Institute of Technology, 2010)During 1995-2007, Ireland experienced a period of rapid growth. Throughout this time, unemployment figures fell dramatically and wages in Ireland grew to one of the highest rates in Europe. Today however, the situation ... -
An empirical study on the market for customised clothing for Irish females
(Galway-Mayo Institute of Technology, 2011)Most women purchase their clothing in a retail outlet however many consumers seem to have difficulty finding the proper fit to certain garments, whether it be with their upper or lower body. Therefore, consumers who are ... -
Competitive human resource management practices: a study of the medical technology sector in Galway
(Galway-Mayo Institute of Technology, 2008)This is a study of human resource management practices in the medical technology sector in Galway. Qualitative interviews were conducted with HR professionals and senior management in medical technology firms to ascertain ... -
An empirical study: the critical issues of human computer interface design as web-based applications grow in prominence
(Galway-Mayo Institute of Technology, 2003)The purpose of the research was to examine human computer interface design within an Irish context. The primary objective was to identify and examine the critical issues of human computer interface design, and their ... -
An empirical study: the impact of the Internet on traditional marketing principles, strategies and practices in the financial and retailing sectors
(Galway-Mayo Institute of Technology, 2004)The purpose of this research is to provide an insight into the impact of the Internet on traditional marketing principles, strategies and practices in the financial and retailing sectors. The growth of the Internet is ... -
The market potential for fish roe products in the Irish seafood industry
(Galway-Mayo Institute of Technology, 2007)This research aimed to identify the market potential for Roe products in the Irish seafood industry. The Seafood Sector Development Strategy 2007 -2013 was established with a view to secure a sustainable and profitable ... -
The role of biomass and biorefineries in a sustainable future
(Galway-Mayo Institute of Technology, 2010)Some o f the biggest issues facing humanity in the 21st century include energy security, global warming and resource scarcity. These issues will affect every nation and Ireland is no exception. There is much research ...
