Developing a strategy for female role modes n physical activity and sports promotion

Abstract

Physical Activity in Ireland: Sport Participation in Ireland Women in Sport Why focus on females? Role Models Can they influence people? ▪ 13% ( primary & secondary students) met the 60min of MVPA/day . ▪ 17% primary ▪ 10% secondary ▪ 9% girls & 17% boys (Woods et al, 2018) ▪ 80% of primary, 58% of secondary pupils play sport once a week ▪ Increase of 14% who never play sport between primary and secondary ▪ 47% of 6th years have never played sport (Woods et al, 2018) ▪ 9% of girls met PA guidelines ▪ Girls are less active than boys ▪ Age = Participation ▪ Only 57% of girls (72% at primary) play a school sport ▪ 45% of females don’t play sport (Sport Ireland, 2018) ➢ Role models should be local, relevant and accessible ➢ Girls with sporting role models are more active than girls without sporting role models (Young et al,., 2015) ➢ 11.% of females reported having sports role models ➢ Girls are more likely than boys to select a female sporting role model (Nakanishi et al., 2019)