Abstract
The agri-food sector is one of the largest manufacturing sectors globally and
comprises a dynamic societal-technical innovation ecosystem (Rowan, 2019;
Saguy, Roos, & Cohen, 2018). In the EU, this increasingly important sector accounts for €1098 billion turnovers and employs 4.24 million (Saguy et
al., 2018). Over the last decade, the food and beverage industry has doubled in
size in the USA (Rowan and Galanakis, 2020). The food and drink industry was
estimated to be worth £6 trillion in 2015, with packaging comprising almost
£1.9 trillion of this value, where digital innovation is rapidly influencing the
pace and scale of change (Rowan and Galanakis, 2020). Food manufacturers
invested ca. $18 billion in capital expenditures in 2016 (Rowan and Galanakis,
2020).