Articles - Department of Mechanical & Automobile Engineering

Combatting the Big Tobacco Hydra in Sport: Another Case of Alibi Marketing Through False Flag Advertising

Houghton, Frank; O'Doherty, Diane; Duncan, Bruce; Meaney, Claire (Universala Medicina Esperanto Asocio, 2019-12)

There are ongoing covert tactics being employed by Big Tobacco to contravene bans on advertising of tobacco products in an increasingly regulated environment. The power of alibi marketing should not be diminished with ...
Development of a digital model and metamodel to improve the performance of an automated manufacturing line

Cosgrove, John; Walsh, Patrick; Ruane, Patrick (Elsevier, 2022)

Digitalization in manufacturing is the conversion of information into digital format, the integration of this digital data and technologies into the manufacturing process and the use of those technologies (eg: simulation) ...