Abstract
Purpose
In 1867, the author Samuel Langhorne Clemens, better known as Mark Twain, undertook a great pleasure excursion across Europe. Visiting a range of sites, from those associated with the Christian Cult of Death to the notable cultural heritage attractions of the time, Twain published his experiences in what would later become one of the world's best‐selling travelogues; The Innocents Abroad, or the New Pilgrim's Progress. This essay offers a rereading of Twain's encounters, proposing examination of Twain's encounters as timely and useful in addressing what Seaton identifies as a gap in data on thanatourism consumption.