Older adventurers' motivations in Ireland - age is not a barrier (case study)

Abstract

The exponential ageing demographic has prompted governments and organisations such as the World Health Organisation (WHO) to seek innovative ways to promote healthy ageing (WHO, 2015). The recognition that physical activity (PA) in general and particularly outdoor PA contributes to wellbeing, healthy ageing and quality of life (QoL) is gaining momentum. There are obvious social and economic benefits to be achieved through encouraging PA as people age with regard to health, independence and functional ability. There is also a business case to be made regarding engaging with this exponentially growing section of society as poor health, dependency and diminished functional ability are a financial burden on the state and society. Outdoor adventure engagement may be a solution. However, a more proactive approach on the part of the adventure leisure and tourism sector to engage this exponentially growing market is needed. To achieve this, it is essential to understand motivations and tell the stories of those who do engage. Case studies that challenge stereotypes and negative perceptions of ageing, normalising participation in outdoor adventure are important. Participants’ motivation to continue is their passion for the activity, connectedness with likeminded people and the natural environment. Older adventurers embrace opportunities to travel, develop skills, set goals, increase social networks or just have fun. The findings in this case study demonstrate the impact on wellbeing, autonomy, health, resilience and quality of life. In addition, older adventurers are motivated to maintain their fitness to continue their activit