A model to develop film-induced tourism in Ireland

Abstract

This research explores the potential development of film-induced tourism in Ireland Filminduced tourism is not over researched and there is significant developmental scope Case study research is the predominant method used focusing on three Oscar nominated film locations in Ireland The literature review has identified key areas such as, stakeholder collaborations, strategic marketing and branding, location and film success and the community’s education and willingness to participate m the film-induced tourism product Identification of these strategies has contributed to the creation of ‘The model to develop film-induced tourism in Ireland’ To fully appreciate key factors within film-induced tourism it is essential to absorb strategic and policy insight This compliments the three case studies ensuring the current film-induced tourism product at each film location is identified to its full potential using a holistic approach An interrogation of literature pertaining to the topic was completed which revealed rich insight into the phenomenon of film-induced tourism on an international scale From a theoretical perspective there is a knowledge deficit that needs to be addressed In the current climate much discussion and support is provided for the science and technology sectors within Ireland While this is welcome there is a concern among the arts and cultural community that Ireland should be at the forefront of a Cultural Economy The outcome of this research is to provide a model to enhance film-induced tourism in Ireland This study has implications for policy makers at national as well as local level This study confirms that film-induced tourism in Ireland has international leadership potential.