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The integration of social networks into branding strategy: the potential for social media networks as part of brand building and marketing strategy

dc.contributor.advisorLowe, Deniseen
dc.contributor.authorLoftus, Bredaen
dc.date.accessioned2017-03-21T10:42:02Z
dc.date.available2017-03-21T10:42:02Z
dc.date.issued2009
dc.identifier.citationLoftus, B. (2009) The integration of social networks into branding strategy: the potential for social media networks as part of brand building and marketing strategy. MSc, Institute of Technology, Sligo.en
dc.identifier.otherMSc (Partial Fulfillment)en
dc.identifier.urihttps://research.thea.ie/handle/20.500.12065/606
dc.formatPDFen
dc.language.isoenen
dc.subjectOnline social networks.en
dc.subjectSocial networks.en
dc.subjectBranding (Marketing).en
dc.subjectMarketing.en
dc.subjectWeb 2.0.en
dc.titleThe integration of social networks into branding strategy: the potential for social media networks as part of brand building and marketing strategyen
dc.typeMaster thesis (taught)en
dc.publisher.institutionInstitute of Technology, Sligoen
dc.rights.accessCreative Commons Attribution-NonCommercial-NoDerivs CC BY-NC-NDen
dc.subject.departmentMarketing, Tourism and Sport ITSen


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