A case study of Letterkenny in 2020: a scenario planning approach
Abstract
The objective o f this research was to explore possible futures for the town o f
Letterkenny towards 2020 using a scenario planning approach. A six stage modified
scenario development design was applied to develop a series o f scenario statements.
The scenario includes six sub-scenarios: social cohesion; the business community and
labour market; education; regional development; government policy; and the external
environment. These sub-scenarios provide an account o f possible, plausible futures
for Letterkenny. The purpose o f this study is to generate discussion and inform
planning and policy development within the region.
Jntenñews were conducted with experts to enable the designation o f the scenarios.
Following this, two questionnaires were distributed: one investigating the practice o f
managing town centres in Northern Ireland and the second’ a scenario statement
questionnaire, testing possible scenarios fo r Letterkenny in 2020. This was follow ed
by the presentation o f the findings to a focus group to enable the writing o f the final
scenario for Letterkenny in 2020. This research indicates that Letterkenny has
undergone radical change during the Celtic Tiger years. However, since the
economic crisis Letterkenny is now facing a period o f further change. This research
facilitated the collection o f a broad range o f ideas and knowledge which will help
policy makers develop appropriate responses to current economic developments. The
results o f this study will also have value for other urban areas who are trying to
respond to the challenges o f post Celtic Tiger Ireland.
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- Theses - Business LYIT [128]
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