dc.contributor.advisor | Stephens, Dr. Simon | en |
dc.contributor.author | Mc Ateer, Bridin | en |
dc.date.accessioned | 2017-03-21T13:43:22Z | |
dc.date.available | 2017-03-21T13:43:22Z | |
dc.date.issued | 2011 | |
dc.identifier.other | Master of Business Research | en |
dc.identifier.uri | https://research.thea.ie/handle/20.500.12065/1131 | |
dc.description.abstract | The objective o f this research was to explore possible futures for the town o f
Letterkenny towards 2020 using a scenario planning approach. A six stage modified
scenario development design was applied to develop a series o f scenario statements.
The scenario includes six sub-scenarios: social cohesion; the business community and
labour market; education; regional development; government policy; and the external
environment. These sub-scenarios provide an account o f possible, plausible futures
for Letterkenny. The purpose o f this study is to generate discussion and inform
planning and policy development within the region.
Jntenñews were conducted with experts to enable the designation o f the scenarios.
Following this, two questionnaires were distributed: one investigating the practice o f
managing town centres in Northern Ireland and the second’ a scenario statement
questionnaire, testing possible scenarios fo r Letterkenny in 2020. This was follow ed
by the presentation o f the findings to a focus group to enable the writing o f the final
scenario for Letterkenny in 2020. This research indicates that Letterkenny has
undergone radical change during the Celtic Tiger years. However, since the
economic crisis Letterkenny is now facing a period o f further change. This research
facilitated the collection o f a broad range o f ideas and knowledge which will help
policy makers develop appropriate responses to current economic developments. The
results o f this study will also have value for other urban areas who are trying to
respond to the challenges o f post Celtic Tiger Ireland. | en |
dc.format | PDF | en |
dc.language.iso | en | en |
dc.title | A case study of Letterkenny in 2020: a scenario planning approach | en |
dc.type | Masters (research) | en |
dc.publisher.institution | Letterkenny Institute of Technology | en |
dc.rights.access | Creative Commons | en |
dc.subject.department | Business | en |
dc.subject.keyword | Town planners | en |