Browsing Theses - School of Business, ATU Galway City by Subject "Benefits of Loyalty card to businesses"
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An empirical study into the potential of a multi-loyalty card for a business and consumer.
(Galway-Mayo Institute of Technology, 2011)The aim and purpose of this research is to identify additional benefits that may be available with the use of a multi-loyalty card to businesses within the various industries and also to consumers. Loyalty card holders ...
