School of Business and Social Sciences ITS: Recent submissions
Now showing items 61-80 of 91
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An exploratory study on establishing an Irish luxury fashion brand
(Institute of Technology, Sligo, 2013)Ireland is not taken seriously for its fashion and there is no internationally recognised fashion designer. (MacCabe, 2012) states ‘all the things the “Irish” are known for, fashion is not high on the list. There are a ... -
The practice of customer experience management in bars in Mayo and Sligo
(Institute of Technology, Sligo, 2010)This thesis investigates the practice of Customer Experience Management in Bars in Mayo and Sligo. There is little evidence of research conducted into customer experience management in bars in Ireland, hi addition, the ... -
Political marketing in Ireland : smoke and mirrors or real substance : an exploration of the potential use of marketing techniques on the voting intentions of first time voters in the forthcoming General Election
(Institute of Technology, Sligo, 2010)This thesis provides an investigation o f the phenomena political marketing and seeks to uncover its utilisation among political parties in Ireland. The research question is “Political marketing in Ireland: smoke and ... -
The role of customer centricity in medical device innovation : an Irish Perspective
(Institute of Technology, Sligo, 2011)The objective of this study is to investigate the perspective of Irish medical device companies on customer centric innovation. There is considerable growing emphasis on innovation in the medical technology (med tech) ... -
An exploratory study into supporter orientation in the League of Ireland : with specific interest in the factors of servicescape, competition, season structure and relationship marketing
(Institute of Technology, Sligo, 2008)The purpose o f this research is to examine the factors that affect supporter orientation and the Football Association o f Irelands’ League o f Ireland, the national senior championship o f association football in the ... -
The practice of customer relationship management (CRM) in five small enterprises in Co. Leitrim
(Institute of Technology, Sligo, 2009)The objective of this research dissertation was to study the literature on customer relationship management in order to determine whether what the theorists were saying in the literature was actually in practice in small ... -
The Irish pub as a third place : a sociological exploration of people, place and identity
(Institute of Technology, Sligo, 2008-07)There is considerable interest in alcohol in Irish society, yet minimal sociologcial understanding of its consumption, particularly of the sites where most drinking occurs: the country's 8750 pubs. Despite widespread ... -
A study of the market intelligence activities of selected SME's operating in the northwest of Ireland
(Institute of Technology, Sligo, 2010)The rationale for this study was to highlight the importance of scanning the competitive environment for intelligence to the success and smooth running of businesses today. In the words of Fredrick the Great (1740-1786), ... -
An exploratory study of the use of brand strategy in the Irish medical technology sector
(Institute of Technology, Sligo, 2012)Branding is used with much force as a marketing tool in consumer markets but it is only used mildly in the Medical Technology industry (HBS Consulting 2011). According to HBS consulting (2011) many medical technology ... -
An investigation into the application of the SERVQUAL model in Cox's pharmacy, Carrick-on-Shannon, Co. Leitrim
(Institute of Technology, Sligo, 2008)The purpose of this study is to gain an understanding of the level of service quality within Cox’s pharmacy. A SERVQUAL methodology was used to measure service quality within the pharmacy where each element of the service ... -
An investigation into the effects of the Celtic Tiger on the demand for financial products and the implications of the "credit crunch" on Irish consumers of financial products in the North Western region
(Institute of Technology, Sligo, 2008)The Irish economy has undergone vast economic restructuring over the years particularly over the last decade. This dissertation reviewed the economic development in Irish history from the 1930’s to the “Celtic Tiger” ... -
Coaching : does it play a strategic role in today's organisation
(Institute of Technology, Sligo, 2008)The author researches the current activity levels of coaching in ten organisations. The findings demonstrate that levels of coaching are taking place in organisations however, methods of evaluation are scarce. Recent ... -
An exploratory study into the luxury services SME sector : the impact of brand equity on performance during and economic uncertainty
(Institute of Technology, Sligo, 2009)Branding has evolved over recent decades from being just a name to differentiate products and services to taking on new roles such as a relationship builder and a strategic asset used in planning and budgets (Aaker, 1991, ... -
An exploration of the effectiveness of government policy geared towards the health and well-being of school-aged children: a case study of the North-West of Ireland
(Institute of Technology, Sligo, 2008)The objective o f this study was to evaluate government policies and initiatives that have been implemented to improve the diet and physical activity levels o f primary school-aged children in Ireland This included ... -
An investigation into the ethics of alcohol advertising to students of the Institute of Technology, Sligo
(Institute of Technology, Sligo, 2008)The purpose of the research was primarily to ascertain whether or not the advertising of alcohol on college grounds influenced the Students of the Institute of Technology, Sligo to purchase alcohol. In order to do so, ... -
Quality of life issues for people with epilepsy living in the Western region of Ireland : an exploratory study
(Institute of Technology, Sligo, 2008)This study aims to ascertain the implications of having epilepsy and explores quality of life (QOL) issues for people with epilepsy living in the Western region of Ireland. Epilepsy is the most common but treatable ... -
Socially integrative customer service (SICS) : identification of a symbiotic link with corporate social responsibility
(Institute of Technology, Sligo, 2005)The aim of this study is to answer the research question "can customer service be revitalised through identification of a symbiotic relationship with social responsibility, linked by people-centricity?" The concept of ... -
Lifelong learning : the unheard voices
(Institute of Technology, Sligo, 2007)Mature Students are a unique group o f individuals because they share common characteristics that are distinct to this group. They have many other roles and responsibilities and therefore, have to ‘fit’ education into ... -
Marketing the Irish hotel industry in an economic downturn: an exploration into the rejuvenation of the Sligo hotel industry through customer innovation
(Institute of Technology, Sligo, 2010)The purpose o f this research study was to ascertain innovative ideas from a sample o f hotel customers’ from four participant hotels in Sligo in order to enhance hotel service offerings. The researcher conducted a ... -
Political marketing : an Irish investigation
(Institute of Technology, Sligo, 2008)The following document provides an investigation on political marketing. To facilitate this, a number o f areas in the parent domain o f marketing are first looked to, as they build the foundations for understanding the ...
