School of Business LYIT: Recent submissions
Now showing items 101-120 of 153
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The use of motion graphics within video game cut-scenes
(Letterkenny Institute of Technology, 2013)This thesis explores the use of Motion Graphics within video game cut-scenes. It investigates advances in technologies that are creating opportunities for Motion Graphics within mobile gaming and digital comic industries. ... -
Exploring digital technologies impact within the music industry, through the use of motion graphics
(Letterkenny Institute of Technology, 2013)This dissertation explores the way which motion graphics is used within the music industry in the medium of the music video. This provides an insight into how the development of digital technologies has changed the methods ... -
An investigation into the attitudes that exist among accounting and non-accounting business students towards innovation and creativity in the accountancy sector
(Letterkenny Institute of Technology, 2011)Since the recession began there has been a reduced credit flow in this country. As a result many companies have found themselves insolvent. For viable companies there is an option available called examinership. This ... -
The nature of the audit expectation gap, its existence in the Irish context and the views of the Irish accountancy profession on bridging the gap
(Letterkenny Institute of Technology, 2006)In recent times, the auditing profession around the world has been involuntarily placed in the spotlight, mainly because of the spectacular corporate collapses of seemingly successful companies and the subsequent ... -
An investigation into the appointment role and success of examinership in Ireland
(Letterkenny Institute of Technology, 2009)Overview Legislation governing the process of Examinership was introduced by the Companies (Amendment) Act, 1990.The current economic climate has left many companies facing extreme difficulties meeting financial ... -
An investigation into the audit exemption and developments in the auditing sector
(Letterkenny Institute of Technology, 2008)With the audit exemption thresholds rising in 2006, this poses the question whether it will have impact on the auditing sector. Presently there is a lot of interest in this area, with the Institute of Chartered Accountants ... -
Developing Doe castle as a heritage centre
(Letterkenny Institute of Technology, 2013)Doe Castle a National Monument has been considered by many people in the local community as a built heritage that has potential to be further developed in the interest of tourism and for the benefit of the local people ... -
An investigation into the practice of critical success factors by Irish publicly listed companies in performance management
(Letterkenny Institute of Technology, 2007)Overview Globalisation, increased competition and the fact that both strategy and performance must stay abreast of rapidly changing conditions has led to an increase in the use of performance management tools by ... -
A study of buyer behaviour and attitudes towards national brands and store brands in the food industry
(Letterkenny Institute of Technology, 2013)Purpose: The purpose of this study is to investigate how the attitudes which consumers have towards national brands and store brands in the food industry and how this influences their purchasing behaviour. Methodology: ... -
Internet marketing a study within SME's
(2013)The objectives of the research study was to consider factors affecting or influencing internet adoption (IA) within small and medium sized enterprises (SMEs) and indeed of internet marketing (IM) by SMEs; to explore the ... -
What is the nature and extent of environmental disclosures by listed companies on the Irish Stock Exchange within the Food and Drinks sector
(Letterkenny Institute of Technology, 2009)In April 2008, Terence O’Rourke, Managing Partner of KPMG in Ireland spoke at a presentation on Accounting for Sustainability to the Annual Conference of the Institute of Chartered Accountants in Ireland (ICAI) and said ... -
Social networking as a marketing tool: evidence from Donegal
(Letterkenny Institute of Technology, 2013)The objective of this research was to examine social networking sites (SNSs) as a marketing tool with evidence from County Donegal. This will then help establish how valuable SNSs are for marketing by small medium ... -
An investigation into contemporary issues of the statutory audit for small firms
(Letterkenny Institute of Technology, 2011) -
Support agencies and start-up businesses: the role of Udaras na Gaeltachta
(Letterkenny Institute of Technology, 2011)Small and Medium Enterprises (SME) are the cornerstone of our economy. They provide approximately two thirds of private sector employment and contribute vastly to our exchequer. This study examines the support agencies ... -
Attitudes towards honesty and misconduct in modern business: evidence from business graduates
(Letterkenny Institute of Technology, 2011)Since the recession began there has been a reduced credit flow in this country. As a result many companies have found themselves insolvent. For viable companies there is an option available called examinership. This ... -
Innovation in small and micro-enterprises in Donegal; nice idea or commercial reality?
(Letterkenny Institute of Technology, 2013)Context and Purpose: This dissertation was based on the authors own practical experience of working with small and micro-enterprises (SaMEs) over eighteen years. In his experience, many business development models, ... -
Accounting practice in the new millennium: a practitioner’s view
(Letterkenny Institute of Technology, 2006)The business environment is constantly changing and evolving, resulting in significant change on the nature of the accountants work in practise. Accountants are of vital importance to the efficient operation of the economy. ... -
Marketing cultural resources: towards organisational best practice
(Letterkenny Institute of Technology, 2008)The importance of cultural resources for Ireland’s tourism industry is widely acknowledged. This study examines the reciprocal contribution of tourism for the sustainability of these cultural resources and the subsequent ... -
Investigating the power of social media in enhancing the brand reputation of SME's
(Letterkenny Institute of Technology, 2013)The motivation behind this research was to become aware of the impact that social media has on enhancing the brand reputation of SME’s Within Donegal. This research makes a worthwhile contribution to the development of ... -
An investigation into the accounting treatment of goodwill in Ireland
(Letterkenny Institute of Technology, 2007)Accounting for goodwill has been a topic of debate for the last century due to the nature of goodwill and difficulties in valuing and presenting it into accounts. Its importance has increased in the last years due to ...
