School of Business LYIT: Recent submissions
Now showing items 81-100 of 153
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The irish language in branding: an evaluation of current practices in irish business
(Letterkenny Institute of Technology, 2008)This research was undertaken in order to examine the current practices in relation to the use of the Irish language in manufacturing and internationally traded services. The research focuses specifically on company and ... -
Marketing in SMEs during economic crises: an investigation of marketing activities within the small retail sector
(Letterkenny Institute of Technology, 2010)It is a widely acknowledged fact that businesses tend to face increased difficulty during times of economic downturn. The purpose of this study is to examine how retail businesses deal with the effects of economic ... -
Strategic marketing planning in the small business sector in Ireland
(Letterkenny Institute of Technology, 2009) -
An investigation into why companies delist from the main market on the Irish stock market to the Irish enterprise exchange and the impact of regulation
(Letterkenny Institute of Technology, 2009)The Irish Stock Exchange (ISE) established a new market in 2005, the Irish Enterprise Exchange (IEX). The main difference between these markets is that less regulations are required under the IEX. One of the objectives ... -
An investigation into manufacturing planning and control systems within Irish engineering sector
(Letterkenny Institute of Technology, 2007)Manufacturing planning and control (MPC) systems, among a number of sub-systems in an organisation, are the pivotal infrastructures that support the' organisation’s strategy in order to create competitive advantage in ... -
An investigation into quality practices within irish service smes
(Letterkenny Institute of Technology, 2006)The objective of this research was to determine the extent to which quality practices and procedures were integrated within Irish Service SMEs, with a view to proposing a quality model which reflects the unique set of ... -
The use of branding within SME’s in Donegal
(Letterkenny Institute of Technology, 2008)The motivation behind conducting this research was to become more aware of the activities within SME’s in the area of branding. By analysing the existing literature it was evident that research, specific to branding ... -
Exploring IT applications for qualitative data analysis in marketing research
(Letterkenny Institute of Technology, 2003)The dissertation is aimed to investigate qualitative research techniques used in research projects and to evaluate software usage in qualitative data analysis. The study contains a review of academic literature on ... -
Is corporation tax the most significant determinant for foreign direct investment in Ireland by ICT companies from the United States of America?
(Letterkenny Institute of Technology, 2012)Manufacturing planning and control (MPC) systems, among a number of sub-systems in an organisation, are the pivotal infrastructures that support the' organisation’s strategy in order to create competitive advantage in ... -
Transferable skills enhancement through small group work: an analysis of the perceptions of accounting undergraduate students’ in Irish Institutes of Technology to the development of transferable skills
(Letterkenny Institute of Technology, 2012)Traditionally undergraduate accounting degree programmes focused on technical excellence in accounting skills. However professional accountancy bodies and employers increasingly expect graduates to possess a combination ... -
Quality assurance monitoring of accounting practices: adding value for the client or adding cost to the firm?
(Letterkenny Institute of Technology, 2012)This thesis looks at how the accounting industry is regulated in Ireland. It looks at the legislation regarding the supervision of the industry and the bodies which are responsible for that supervision. It specifically ... -
To assess the engagement potential of familiar auditory instruction in a prototype computer program specifically developed for moderately autistic children
(Letterkenny Institute of Technology, 2012) -
The role of the affective domain in mathematics in Ireland: a comparative study between two cohorts of junior certificate students
(Letterkenny Institute of Technology, 2012)A new mathematics syllabus, called Project Maths was introduced on a phased basis for all Irish post-primary schools in September 2010. Project Maths promotes active learning, student understanding of mathematical ... -
The impact of the banking crisis on the availability of credit to SME’s
(Letterkenny Institute of Technology, 2011)This paper examines the impact the current banking crisis is having on the availability of vital credit to small and medium enterprises. Such a study is important in order to determine where the credit chain is broken ... -
An examination into the changing role of the chief financial officer in Irish listed companies: a 21st century perspective
(Letterkenny Institute of Technology, 2009)The role of the CFO is a hotly debated topic. Multiple articles have been written on the subject. Some have advocated that the CFO is now firmly a strategic partner in organisational life, while others see it as a financial ... -
An investigation on the impact of information technology in accounting firms
(Letterkenny Institute of Technology, 2011)This study explores the impact of Information Technology in accounting firms. The study investigates different issues that have an impact on Information Technology in accounting firms including: productivity; performance; ... -
The opinions and perceptions of insolvency practitioners in relation to the reform of the bankruptcy act 1988
(Letterkenny Institute of Technology, 2011)The current economic crisis has had a damaging effect on businesses. Many directors and sole traders have found their debts accumulate to an unmanageable level as a result. Considering the large amounts of money in ... -
An investigation into the possible need for reform of the examinership process in Ireland
(Letterkenny Institute of Technology, 2011)Since the recession began there has been a reduced credit flow in this country. As a result many companies have found themselves insolvent. For viable companies there is an option available called examinership. This ... -
What are the issues facing small accounting practices in the north west of ireland? an exploratory study
(Letterkenny Institute of Technology, 2011)Businesses all around the globe has been faced with many issues and challenges as a result of the downturn in the economy. This research project focuses in on the rural area of the North West of Ireland to see what issues ... -
Mobile marketing: exploring the new wave of innovation in marketing
(Letterkenny Institute of Technology, 2013)As the use of mobile devices among Irish consumers proliferates and becomes ever more integrated within their lifestyles, it is important for Irish managers to understand how they can effectively integrate Mobile Marketing ...
