School of Business LYIT: Recent submissions
Now showing items 61-80 of 153
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Customer retention management in the hospitality industry: a profile of the hotel industry in Donegal
(Letterkenny Institute of Technology, 2010)Customer retention management (CRM) is imperative to the success of today’s hotel sector in Donegal, as it is more cost efficient to retain valuable customers than to gain new one’s and in the current economic climate ... -
An investigation into the nature and extent of external auditor reliance on the internal audit function of companies listed on the Irish stock exchange
(Letterkenny Institute of Technology, 2008)Questions exist regarding the extent to which internal auditors should participate in the external audit. While internal and external auditors occupy distinct roles, some professional bodies increasingly advocate the ... -
The usage levels and effectiveness of marketing within small firms in Donegal
(Letterkenny Institute of Technology, 2008)The theme of this dissertation was chosen due to the authors own experience and knowledge of the marketing world in Donegal, having worked, lived and achieved academic qualifications in the region. The author is also ... -
The development of audit committees internationally and an analysis of their effectiveness in the Irish educational sector
(Letterkenny Institute of Technology, 2006) -
Residential property tax in Ireland
(Letterkenny Institute of Technology, 2010)The Report of the Commission on Taxation 2009 recommends the introduction of an annual property tax on principal private residences while at the same time zero rating stamp duty on the transfer of principal private ... -
Fairtrade as a marketing tool: an irish/austrian comparison
(Letterkenny Institute of Technology, 2010)The purpose of this piece of research is to examine different aspects of fair trade (FT) marketing. Firstly, secondary research examines issues such as history, development, advantages and challenges of mainstreaming ... -
An investigation on a foreign direct investment company in the north west of Ireland, with regard to non-financial performance indicators and specifically knowledge as an asset
(Letterkenny Institute of Technology, 2010)The objective of the research for this dissertation is to effectively capture the views of both management and staff on knowledge assets and non-financial indicators and to ascertain whether certain theoretical models ... -
Audit firm rotation - its impact on auditor independence: an irish perspective
(Letterkenny Institute of Technology, 2010)Auditor independence is a cornerstone of the auditing profession and recent challenges of the audit independence assumption have impelled the accounting profession to consider ways of improving the credibility of audit ... -
An investigation into the information needs and seeking behaviour of chief executive officers in Ireland
(Letterkenny Institute of Technology, 2010)OVERVIEW The Chief Executive Officer (CEO) is the highest ranking official in the company who has the responsibility of formulating and executing strategy. The CEO is ultimately responsible for the performance of the ... -
An investigation into auditors’ independence and the provision of non-audit services in Ireland
(Letterkenny Institute of Technology, 2010)The issue of auditors providing non-audit services (NAS) is one of the most debated topics within the accounting profession at present. The debate over whether audit firms should supply NAS to their audit clients centres ... -
An exploration into how research and development is treated in Ireland, focusing on listed companies
(Letterkenny Institute of Technology, 2010)The recession and current unfolding economic scandals have caused many businesses to become apprehensive and cautious with the money they spend and the service providers they chose. Accounting/auditing firms in particular ... -
Do the big four satisfy the needs and expectations of their clients in the provision of non audit services?
(Letterkenny Institute of Technology, 2010)The recession and current unfolding economic scandals have caused many businesses to become apprehensive and cautious with the money they spend and the service providers they chose. Accounting/auditing firms in particular ... -
An investigation into the nature and extent of corporate social responsibility within the top four banks in Ireland
(Letterkenny Institute of Technology, 2008)Corporate Social Responsibility (CSR) has become a topical debate over the last decade. The CSR concept has been evolving since 1953 and it is primarily concerned with organisations acting responsibly and considering ... -
An investigation into the appointment role and success of examinership in Ireland performance management in the public sector: an evaluation of the usefulness of pmds in institutes of technology in the bmw region
(Letterkenny Institute of Technology, 2010)As part of the national partnership agreements performance management (PM) systems have been introduced to the public service. The Performance Management and Development System (PMDS) was first implemented in the civil ... -
An investigation into the degree to which companies listed on the ISEQ comply with the independence requirements of the combined code 2008
(Letterkenny Institute of Technology, 2010)The study of corporate governance and the most appropriate way to regulate it, first became a mainstream topic post the failure of Enron in 2002. Since then much discussion has taken place on the best way to regulate ... -
Collaborative practice: a resolution model for irish employment disputes?
(Letterkenny Institute of Technology, 2012)Ireland has a comprehensive yet complex, statutory framework for the resolution of employment disputes. Various bodies offer conciliation, mediation, arbitration and regulation, however the processes are taking too ... -
Investigating the impact of new social media on the social behaviour of young people
(Letterkenny Institute of Technology, 2012)The emergence of social media tools and the enthusiasm by which young people have embraced theses tools as one of their primary modes of interaction is well documented in many current studies. The over-arching focus ... -
A comparative study of portable body sensing technology and a physical activity log, in a physical activity adherence programme
(Letterkenny Institute of Technology, 2012)The purpose of this study is to compare the impact of portable body sensing technology (SW3 Armband) and a physical activity log. Participants’ physical activity adherence levels were recorded over a six month period. ... -
A case study of Letterkenny in 2020: a scenario planning approach
(Letterkenny Institute of Technology, 2011)The objective o f this research was to explore possible futures for the town o f Letterkenny towards 2020 using a scenario planning approach. A six stage modified scenario development design was applied to develop a ... -
The implications of social networking sites for marketing in irish business
(2010)The objective o f this research was to assess the implications o f social networking sites for marketing in Irish business. This w ill then help establish how social networking sites can be effectively integrated into ...
