Theses - Business LYIT: Recent submissions
Now showing items 41-60 of 128
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Exploring the succession planning process in Irish BMW dealerships
(Letterkenny Institute of Technology, 2008)This thesis is an exploratory study undertaken to analyse Irish BMW Dealerships and whether they plan for succession and the taxes to be paid on the death or retirement of the founder. This study also explores the ... -
The effect of video on demand services on the cinema Industry
Abstract Background The cinema industry may be showing signs of growth since having to contend with increased competition over the last number of decades from alternate offerings such as radio, TV, computer games & Pay ... -
Predicting SMEs use of business related social media
(Letterkenny Institute of Technology, 2014)Background: There has been dramatic growth in the use of social media over the past number of years. This has influenced not just individuals, but importantly the way in which business now carry out their daily day-to-day ... -
A review of the evolution of marketing practice in the web 2.0 era has marketing education remained relevant? Observations from practitioners, academics and students.
(Letterkenny Institute of Technology, 2014)Web 2.0 technologies have transformed the marketing industry and the more closely consumers become connected to digital technologies, the greater the power of the information channel for marketers. When the immediacy and ... -
The integration of motion graphics within contemporary theatrical performances
(Letterkenny Institute of Technology, 2011)The purpose of this research is to investigate the potential use of motion graphics within live theatrical performances. The paper explores the use of motion graphics as digital content in theatre, to enhance the experience. ... -
Enhancing marketing communications for a B2B company, through the use of motion graphics
(Letterkenny Institute of Technology, 2011) -
Marketing techniques and SMEs: evidence from Donegal
(Letterkenny Institute of Technology, 2012)The purpose of this dissertation was to gain a more profound understanding of the marketing techniques used by small medium enterprises (SMEs) in Donegal, thus, enhancing owner/manager’s decision making. By analysing ... -
Mobile marketing a tool for building customer loyalty
(Letterkenny Institute of Technology, 2012)In recent years, marketing to customers has become increasingly challenging as the number of available products and services across industries has grown significantly, while at the same time marketing tactics and ... -
A study of the road safety authorities use of fear appeals to communicate a public health message
(Letterkenny Institute of Technology, 2012)This dissertation provides an insight into the Road Safety Authorities (RSA) use of fear appeals to communicate a public health message. The RSA use fear appeals such as shock, threats, scare tactics and emotion to ... -
Evaluating the power of online forums in consumer buyer behaviour
(Letterkenny Institute of Technology, 2012)PURPOSE: This research aims to examine the power and influence of online forums in shaping consumer buyer behaviour in Ireland. DESIGN/METHODOLOGY/APPROACH: The researcher adopted Creswell’s (2011) exploratory ... -
An investigation into the nature of the financial work undertaken by general managers in the Donegal hotel industry
(Letterkenny Institute of Technology, 2008)Overview The hotel industry represents an important part of the wider tourism and hospitality industry in Ireland. Although it takes more than one person to effectively manage a hotel, the person with the overall ... -
Moving towards e-commerce: exploring the implications involved in moving a companies offline operations to an online context
(Letterkenny Institute of Technology, 2012)In order to remain competitive many companies are exploring online sales as a means of generating sales, expanding reach and reducing costs. This research explores how companies with a previous off line operation moves ... -
The reality of customer service within small retailer in Donegal
(Letterkenny Institute of Technology, 2012) -
Exploring the marketing of higher education: evidence from the Institutes of Technology sector
(Letterkenny Institute of Technology, 2012)The purpose of this research dissertation is to explore the marketing of higher education institutes, looking in detail at evidence from the Institutes of Technology (IoT) sector. The aims of the research are to profile ... -
Marketing family resource centres in County Donegal
(Letterkenny Institute of Technology, 2012)Family Resource Centres play a key role in the Irish local communities. This thesis analyses the marketing strategies implemented by these organisations. A literature review covers the vision, role and challenges of ... -
A study of buyer behaviour and attitudes towards functional foods and related marketing activities
(Letterkenny Institute of Technology, 2011)Consumers have become increasingly concerned with the impact which the foods they eat have on their health. To address this issue, the food industry has developed a variety of foods that make health claims. Eating ... -
Exploring consumer perception and attitudes towards renewable energy with a view to developing best practice for marketing renewable energy
(Letterkenny Institute of Technology, 2009)This study was conducted in County Donegal and the overall purpose is to explore perception and attitudes towards renewable energy with a view to developing best practice for marketing renewable energy in County Donegal ... -
E-Marketing communications: a case study
(Letterkenny Institute of Technology, 2009)This research was undertaken in order to investigate e-marketing communications methods adopted by an Irish SME (Small Medium Enterprise). The investigation was based on a case study of Storm PM Ltd. The aim of the ... -
An exploration into the use of experiential marketing in Ireland
(Letterkenny Institute of Technology, 2011)Experiential marketing has an important role to play in the marketing communications strategy. This thesis explores the use of experiential marketing in Ireland by discussing Irish brands commitment to it and by ... -
An exploration of marketing graduates’ attitudes towards their employment in small irish businesses
(Letterkenny Institute of Technology, 2009)The purpose of the research is to understand and explain the situation of marketing graduates in the labour market. The key findings show that marketing graduates overestimate their abilities to find marketing employment ...
