Browsing 11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC) 2015 by Subject "Action research"

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The Wild Atlantic Way as a catalyst for tourism and sustainable employment development in the North West of Ireland.

McCarron, Charlie.; McCusker, Paul.; Ó hAnnracháin, Ciarán. (11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)

In March 2014 Fáilte Ireland launched a new coastal drive, ‘The Wild Atlantic Way' (WAW). This new initiative provides a signposted route along the Atlantic coast from Kinsale in West Cork to Malin Head in County Donegal. ...