Browsing Conferences - Business & Management by Subject "Ireland's food and drinks industry"

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Ireland's food and drink sector: the effect of Brexit on SME adoption and use of social media marketing.

Keenan Gaylard, Aisling; Torres, Ann M. (IAM, 2017-08)

This paper examines whether SMEs within Ireland’s food and drinks sector adopting and using social media marketing (SMM) and do they see Brexit as a factor. The research avails of qualitative and quantitative methods and ...