AIT students live digital marketing projects.

Abstract

Athlone Institute of Technology is once again partnering with Midlands-based companies to help them fill their digital marketing resource gaps using final year students’ knowledge of cutting-edge digital marketing methods as part of an innovative ‘live’ capstone project.

The hugely successful initiative, which is now in its second year, gives the students the chance to work with real businesses, helping them set and achieve strategic digital marketing goals all the while gaining invaluable, hands-on, industry-relevant experience.