Inspired employees encourage eWOM.
| dc.contributor.author | Keenan Gaylard, Aisling | |
| dc.contributor.author | Torres, Ann | |
| dc.date.accessioned | 2020-07-09T09:02:55Z | |
| dc.date.available | 2020-07-09T09:02:55Z | |
| dc.date.copyright | 2019 | |
| dc.date.issued | 2019 | |
| dc.identifier.citation | Keenan Gaylard, A., Torres, A. (2019). Inspired employees encourage eWOM. [Posster]. Athlone Institute of Technology, 2019. Exhibited at AIT Research Day. | en_US |
| dc.identifier.other | Other - Faculty of Business & Management AIT | en_US |
| dc.identifier.uri | http://research.thea.ie/handle/20.500.12065/3332 | |
| dc.description.abstract | Electronic Word of Mouth(eWOM) messages, can be defined as: “Any positive or negative statements made by potential, actual, or former customers about a product or company, which is made available to a multitude of people and institutions via the Internet” | en_US |
| dc.format | en_US | |
| dc.language.iso | en | en_US |
| dc.publisher | Athlone Institute of Technology | en_US |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 Ireland | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ie/ | * |
| dc.subject | Social media | en_US |
| dc.subject | Employee engagement | en_US |
| dc.subject | Technology adoption | en_US |
| dc.subject | SMEs | en_US |
| dc.subject | eWOM | en_US |
| dc.subject | Smart-PLS | en_US |
| dc.title | Inspired employees encourage eWOM. | en_US |
| dc.type | Other | en_US |
| dc.identifier.orcid | https://orcid.org/0000-0002-6381-1447 | |
| dc.identifier.orcid | https://orcid.org/0000-0002-6381-1447 | |
| dc.rights.access | Open Access | en_US |
| dc.subject.department | Faculty of Business & Hospitality | en_US |
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