Browsing Faculty of Business & Humanities: Midwest by Subject "Advertising"

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    • An analysis of the impact of social media on event organisations in Ireland 

      Spillane, Deirdre; O'Leary, Sinead; O'Connor, Noelle (International Hospitality Research Centre, 2013)
      Social Media is an emerging medium with many organisations turning to it to advertise the business. Marketers all over the world have noted significant changes with the introduction of digital technologies. The use of these ...