Browsing Faculty of Business & Humanities: Midwest by Title
Now showing items 1-20 of 20
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An analysis of the impact of social media on event organisations in Ireland
(International Hospitality Research Centre, 2013)Social Media is an emerging medium with many organisations turning to it to advertise the business. Marketers all over the world have noted significant changes with the introduction of digital technologies. The use of these ... -
An Analysis of the Social Impact of Festivals and Events in Limerick City, Ireland
(International Hospitality Research Centre, 2013)The scope of the events industry is vast and dynamic with events a fundamental part of society affecting “culture, business and lifestyles” (Getz2, 2008:18). Still in its infancy, the event industry must constantly prove ... -
Cadburys Drive Awareness - In aid of the Irish Cancer Society (ICS)
(International Hospitality Research Centre, 2012)The purpose of this study is to evaluate the feasibility of conducting a drive through cinema in the Galway region to raise awareness for the ICS. Cadburys drive awareness will be a one day event that will involve two ... -
The Capitalizing of the Film-Induced Tourism Phenomenon Through Stakeholder Collaboration in Yorkshire, UK
(Texas A & M University, 2010)The need for a thorough investigation into how the film induced tourism phenomenon can be maximised upon through stakeholder collaboration was particularly evident from the literature review undertaken. It showed that there ... -
Charting new waters in higher education institutes: navigating the role of technological universities in Ireland and Europe
(Technological University of the Shannon: Midlands Midwest, 2024-02-13)The higher education sector in Ireland is described. Changes in that sector during the period from 1960 to the current time are outlined and discussed. Particular focus is given to the period between 2010 and 2020, during ... -
A Conceptual Examination of the Film Induced Tourism Phenomenon in Ireland
(Polytechnic Institute of Leiria, 2011)Referring to the Irish context, film induced tourism is a comparatively new research area and as such there are still many unidentified areas waiting to be examined. If film induced tourism as a field of research is not ... -
The development of Sustainable tourism, with an emphasis on natural tourist attractions in the North Clare (Ireland) region
(International Hospitality Research Centre, 2012)Tourism is one of the most successful industries, and largest employer, in the world. A recent phenomenon in tourism involves sustainability and how this ‘trend’ is vital to the future of the industry. Sustainable tourism ... -
The feasibility of running an Oktoberfest styled-event in Limerick Institute of Technology
(International Hospitality Research Centre, 2012)This paper is a detailed study of an Oktoberfest-styled event in Limerick Institute of Technology (LIT) – The LIT Oktoberfest. The feasibility is determined over a business period of three years. The customer will experience ... -
Holocaust tourism: education or exploitation?
(Universitat de Barcelona, 2022-12-15)The purpose of this research study is to investigate the ethics of holocaust tourism as a niche market which is becoming very commercialised due to the growing demand for such activities at certain locations ... -
The Importance of Celebrity Association in Tourism Destination Branding: Determining the power of the JFK brand in New Ross (County Wexford, Ireland)
(Polytechnic Institute of Leiria, 2012)Qu, Kim & Im (2011; 465) highlight many earlier studies which suggest that both brand identity and brand image are fundamental components for a successful tourism destination brand. Morgan, Pritchard & Pride (2003; 11) ... -
The importance of service marketing to increase numbers at Irish industrial heritage attractions
(International Hospitality Research Centre, 2012)The purpose of this study is to discover “The importance of service marketing to increase numbers at industrial heritage Irish attractions”. Firstly, the relevant literature was studied in a bid to clearly understand the ... -
Investigating the significance of travel agencies as a distribution channel in the tourism industry
(International Hospitality Research Centre, 2013)The travel industry is undergoing dramatic changes as a result of the phenomenal growth and wide-scale adaption to information technologies, in particular the internet. This has altered the buying behaviour of the travel ... -
An investigation into the attitudes of key tourism providers regarding ‘carbon neutral’ tourism in County Clare, Ireland
(Universidad de Huelva, 2021-06-10)The global tourism industry is inextricably linked with climate change, and, faced with a ‘climate emergency’, there is an increasing emphasis on finding environmentally sustainable tourism models. One such model is ... -
The Motivations of International Coach Tourists to Visit the Shannon Region (Ireland)
(International Hospitality Research Centre, 2012)Coach tourism is a huge part of the Irish tourism industry. Coach tourism in the Shannon region (Counties Clare, Limerick, North Tipperary, North Kerry and South Offaly) appears to be a lucrative sector. However, the reality ... -
Reimagining aging (outdoors)
(Global Perspectives of Social Care/CYC Practice Collective,, 2021-06)Provision of social care must focus on the needs of the cohort for whom it is intended, while recognising their abilities. A person centre approach that is empowering and enhances people’s abilities for self-efficacy, ... -
Rethinking the management, structure and regional focus of higher education institutes: the role of technological universities in Ireland in the new 20’s
(2022-06-29)The higher education sector in Ireland is described. Changes in that sector during the period from 1960 to the current time are outlined and discussed. Particular focus is given to the period between 2010 and 2020, during ... -
Social media and the Irish tourism and hospitality industry: the customer experience
(Texas A & M University, 2016)In order to ascertain who the tourists are using social media outlets when searching for information on holidaying in Ireland and how this affected their purchase behaviour, a questionnaire was designed. The questionnaire ... -
Sports Tourism in Limerick City (Ireland): an assessment of its impact in tourism terms
(International Hospitality Research Centre, 2012)The study has examined this by exploring an extensive range of literature relevant to the topic’s history and in the case of Limerick city, influential recent events like the Special Olympics 2010. It has explored the topic ... -
The ‘Think Cleaner and become Greener’ exhibition
(International Hospitality Research Centre, 2012)The company ‘Events for Us’ has been achieving much success over the past three years in operation and has quickly moved up the ladder in the business world. Catering for every event need and running innovative exhibitions ... -
Using active learning strategies on travel and tourism higher education programmes in Ireland
(Elsevier, 2021-06-01)The purpose of this reflective paper is to investigate the active learning strategies used in travel and tourism higher education programmes in Ireland. These programmes have undergone substantial adaptation in their ...
