Browsing Faculty of Business & Humanities: Midwest by Subject "County Wexford"
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The Importance of Celebrity Association in Tourism Destination Branding: Determining the power of the JFK brand in New Ross (County Wexford, Ireland)
(Polytechnic Institute of Leiria, 2012)Qu, Kim & Im (2011; 465) highlight many earlier studies which suggest that both brand identity and brand image are fundamental components for a successful tourism destination brand. Morgan, Pritchard & Pride (2003; 11) ...
