Atlantic Technological University (Donegal): Recent submissions
Now showing items 121-140 of 255
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The reality of customer service within small retailer in Donegal
(Letterkenny Institute of Technology, 2012) -
Exploring the marketing of higher education: evidence from the Institutes of Technology sector
(Letterkenny Institute of Technology, 2012)The purpose of this research dissertation is to explore the marketing of higher education institutes, looking in detail at evidence from the Institutes of Technology (IoT) sector. The aims of the research are to profile ... -
Marketing family resource centres in County Donegal
(Letterkenny Institute of Technology, 2012)Family Resource Centres play a key role in the Irish local communities. This thesis analyses the marketing strategies implemented by these organisations. A literature review covers the vision, role and challenges of ... -
A study of buyer behaviour and attitudes towards functional foods and related marketing activities
(Letterkenny Institute of Technology, 2011)Consumers have become increasingly concerned with the impact which the foods they eat have on their health. To address this issue, the food industry has developed a variety of foods that make health claims. Eating ... -
Exploring consumer perception and attitudes towards renewable energy with a view to developing best practice for marketing renewable energy
(Letterkenny Institute of Technology, 2009)This study was conducted in County Donegal and the overall purpose is to explore perception and attitudes towards renewable energy with a view to developing best practice for marketing renewable energy in County Donegal ... -
E-Marketing communications: a case study
(Letterkenny Institute of Technology, 2009)This research was undertaken in order to investigate e-marketing communications methods adopted by an Irish SME (Small Medium Enterprise). The investigation was based on a case study of Storm PM Ltd. The aim of the ... -
An exploration into the use of experiential marketing in Ireland
(Letterkenny Institute of Technology, 2011)Experiential marketing has an important role to play in the marketing communications strategy. This thesis explores the use of experiential marketing in Ireland by discussing Irish brands commitment to it and by ... -
An exploration of marketing graduates’ attitudes towards their employment in small irish businesses
(Letterkenny Institute of Technology, 2009)The purpose of the research is to understand and explain the situation of marketing graduates in the labour market. The key findings show that marketing graduates overestimate their abilities to find marketing employment ... -
Customer retention management in the hospitality industry: a profile of the hotel industry in Donegal
(Letterkenny Institute of Technology, 2010)Customer retention management (CRM) is imperative to the success of today’s hotel sector in Donegal, as it is more cost efficient to retain valuable customers than to gain new one’s and in the current economic climate ... -
An investigation into the nature and extent of external auditor reliance on the internal audit function of companies listed on the Irish stock exchange
(Letterkenny Institute of Technology, 2008)Questions exist regarding the extent to which internal auditors should participate in the external audit. While internal and external auditors occupy distinct roles, some professional bodies increasingly advocate the ... -
The usage levels and effectiveness of marketing within small firms in Donegal
(Letterkenny Institute of Technology, 2008)The theme of this dissertation was chosen due to the authors own experience and knowledge of the marketing world in Donegal, having worked, lived and achieved academic qualifications in the region. The author is also ... -
The development of audit committees internationally and an analysis of their effectiveness in the Irish educational sector
(Letterkenny Institute of Technology, 2006) -
Residential property tax in Ireland
(Letterkenny Institute of Technology, 2010)The Report of the Commission on Taxation 2009 recommends the introduction of an annual property tax on principal private residences while at the same time zero rating stamp duty on the transfer of principal private ... -
Fairtrade as a marketing tool: an irish/austrian comparison
(Letterkenny Institute of Technology, 2010)The purpose of this piece of research is to examine different aspects of fair trade (FT) marketing. Firstly, secondary research examines issues such as history, development, advantages and challenges of mainstreaming ... -
An investigation on a foreign direct investment company in the north west of Ireland, with regard to non-financial performance indicators and specifically knowledge as an asset
(Letterkenny Institute of Technology, 2010)The objective of the research for this dissertation is to effectively capture the views of both management and staff on knowledge assets and non-financial indicators and to ascertain whether certain theoretical models ... -
Audit firm rotation - its impact on auditor independence: an irish perspective
(Letterkenny Institute of Technology, 2010)Auditor independence is a cornerstone of the auditing profession and recent challenges of the audit independence assumption have impelled the accounting profession to consider ways of improving the credibility of audit ... -
An investigation into the information needs and seeking behaviour of chief executive officers in Ireland
(Letterkenny Institute of Technology, 2010)OVERVIEW The Chief Executive Officer (CEO) is the highest ranking official in the company who has the responsibility of formulating and executing strategy. The CEO is ultimately responsible for the performance of the ... -
An investigation into auditors’ independence and the provision of non-audit services in Ireland
(Letterkenny Institute of Technology, 2010)The issue of auditors providing non-audit services (NAS) is one of the most debated topics within the accounting profession at present. The debate over whether audit firms should supply NAS to their audit clients centres ... -
An exploration into how research and development is treated in Ireland, focusing on listed companies
(Letterkenny Institute of Technology, 2010)The recession and current unfolding economic scandals have caused many businesses to become apprehensive and cautious with the money they spend and the service providers they chose. Accounting/auditing firms in particular ... -
Do the big four satisfy the needs and expectations of their clients in the provision of non audit services?
(Letterkenny Institute of Technology, 2010)The recession and current unfolding economic scandals have caused many businesses to become apprehensive and cautious with the money they spend and the service providers they chose. Accounting/auditing firms in particular ...
