Atlantic Technological University (Donegal): Recent submissions
Now showing items 101-120 of 255
-
CAPTURE - Cooperatively Applied Positioning Techniques Utilizing Range Extensions
(IEEE, 2014-10-27)The most commonly implemented Indoor Location Based Solution uses existing Wi-Fi network components to locate devices within its range. While this technique offers obvious economic rewards by utilizing a preinstalled ... -
To Wireless Fidelity and Beyond - CAPTURE, Extending Indoor Positioning Systems
(IEEE, 2014-10-24)The benefits of context aware computing and specifically the context that location can provide to applications and systems has been heavily documented in recent times. Moreover the move from traditional outdoor ... -
Dynamically Extending the Reach of Wireless Networks in Determining Movement of Individuals Between Cells
(2011-06-22)Location Based Systems are now a ubiquitous part of everyday life, seamlessly assisting us in everything we do from driving our cars to finding a cab, even preventing us missing our bus or train stop when oversleeping ... -
Cooperatively Extending the Range of Indoor Localisation
(IET, 2013-06-17)̶Whilst access to location based information has been mostly possible in the outdoor arena through the use of GPS, the provision of accurate positioning estimations and broad coverage in the indoor environment has proven ... -
Performance comparison of enterprise applications on mobile operating systems
(Telkomnika, 2011-12)Due to the advances in mobile phone technology, Smartphones have the ability to access web services within applications the user interacts with to retrieve and send information from and to web services. As Smartphones have ... -
Teaching java programming using cable in a collaborative online environment
(Institute of Advanced Engineering and Science (IAES), 2012-07)With the emergence and evolution of computer hardware, software and networks - virtual classrooms now exist which enable teachers and students to experience learning activities and to work together at a distance either ... -
Legal, ethical & social issues in the case of an intrusive remote monitoring software
(The Institute of Advanced Engineering and Science, 2012-10)In 2008, a laptop was stolen from a high school student in the USA. The laptop was being monitored by remote recovery software. The thief sold the laptop in question to another student who in turn sold it to a teacher. The ... -
Experimental studies on the effects of merging and deference behaviour on stair- floor landings
(Letterkenny Institute of Technology, 2010)This study provides an investigation into egress behaviour via stairways to increase understanding and further investigate the factors, which impede safe occupant movement. Fire evacuation drills of three different ... -
Exploring the succession planning process in Irish BMW dealerships
(Letterkenny Institute of Technology, 2008)This thesis is an exploratory study undertaken to analyse Irish BMW Dealerships and whether they plan for succession and the taxes to be paid on the death or retirement of the founder. This study also explores the ... -
The effect of video on demand services on the cinema Industry
Abstract Background The cinema industry may be showing signs of growth since having to contend with increased competition over the last number of decades from alternate offerings such as radio, TV, computer games & Pay ... -
Predicting SMEs use of business related social media
(Letterkenny Institute of Technology, 2014)Background: There has been dramatic growth in the use of social media over the past number of years. This has influenced not just individuals, but importantly the way in which business now carry out their daily day-to-day ... -
A review of the evolution of marketing practice in the web 2.0 era has marketing education remained relevant? Observations from practitioners, academics and students.
(Letterkenny Institute of Technology, 2014)Web 2.0 technologies have transformed the marketing industry and the more closely consumers become connected to digital technologies, the greater the power of the information channel for marketers. When the immediacy and ... -
The integration of motion graphics within contemporary theatrical performances
(Letterkenny Institute of Technology, 2011)The purpose of this research is to investigate the potential use of motion graphics within live theatrical performances. The paper explores the use of motion graphics as digital content in theatre, to enhance the experience. ... -
Enhancing marketing communications for a B2B company, through the use of motion graphics
(Letterkenny Institute of Technology, 2011) -
Marketing techniques and SMEs: evidence from Donegal
(Letterkenny Institute of Technology, 2012)The purpose of this dissertation was to gain a more profound understanding of the marketing techniques used by small medium enterprises (SMEs) in Donegal, thus, enhancing owner/manager’s decision making. By analysing ... -
Mobile marketing a tool for building customer loyalty
(Letterkenny Institute of Technology, 2012)In recent years, marketing to customers has become increasingly challenging as the number of available products and services across industries has grown significantly, while at the same time marketing tactics and ... -
A study of the road safety authorities use of fear appeals to communicate a public health message
(Letterkenny Institute of Technology, 2012)This dissertation provides an insight into the Road Safety Authorities (RSA) use of fear appeals to communicate a public health message. The RSA use fear appeals such as shock, threats, scare tactics and emotion to ... -
Evaluating the power of online forums in consumer buyer behaviour
(Letterkenny Institute of Technology, 2012)PURPOSE: This research aims to examine the power and influence of online forums in shaping consumer buyer behaviour in Ireland. DESIGN/METHODOLOGY/APPROACH: The researcher adopted Creswell’s (2011) exploratory ... -
An investigation into the nature of the financial work undertaken by general managers in the Donegal hotel industry
(Letterkenny Institute of Technology, 2008)Overview The hotel industry represents an important part of the wider tourism and hospitality industry in Ireland. Although it takes more than one person to effectively manage a hotel, the person with the overall ... -
Moving towards e-commerce: exploring the implications involved in moving a companies offline operations to an online context
(Letterkenny Institute of Technology, 2012)In order to remain competitive many companies are exploring online sales as a means of generating sales, expanding reach and reducing costs. This research explores how companies with a previous off line operation moves ...
