Social media: an innovative marketing tool in the Irish tourism industry?

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Gathering Data_ An innovative approach to analysing the demand and supply of sustainable tourism in Ireland.pdf (160.1Kb)

Date

2013

Author

Cowhey, Annie

O’Leary, Sinéad

O’Connor, Noëlle

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Abstract

The paper explores the domain of social media, and its benefits, and how these can be fully utilised in the Irish tourism industry.

URI

https://research.thea.ie/handle/20.500.12065/500

Collections

Conferences - School of Tourism & Arts, ATU Galway City [17]

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