Social media: an innovative marketing tool in the Irish tourism industry?

dc.contributor.author	Cowhey, Annie	en
dc.contributor.author	O’Leary, Sinéad	en
dc.contributor.author	O’Connor, Noëlle	en
dc.date.accessioned	2017-03-20T22:13:00Z
dc.date.available	2017-03-20T22:13:00Z
dc.date.issued	2013
dc.identifier.citation	COWHEY, A., O’LEARY, S. and O'CONNOR, N. 2013. 9th Annual Tourism and Hospitality Research in Ireland Conference (THRIC). Galway, 6-7th June. Galway: Galway-Mayo Institute of Technology.	en
dc.identifier.uri	https://research.thea.ie/handle/20.500.12065/500
dc.description.abstract	The paper explores the domain of social media, and its benefits, and how these can be fully utilised in the Irish tourism industry.	en
dc.format	PDF	en
dc.language.iso	en	en
dc.relation.ispartof	Tourism and Hospitality Research in Ireland Conference - THRIC	en
dc.subject	Social media, Marketing, Ireland	en
dc.subject	Irish tourism, Social media marketing	en
dc.subject	User generated content, Irish tourism Industry	en
dc.subject	Tourism marketing, Ireland	en
dc.title	Social media: an innovative marketing tool in the Irish tourism industry?	en
dc.type	Conference Presentation	en
dc.rights.access	Creative Commons	en