Browsing Department of Business & Management by Title
Now showing items 1-20 of 50
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AIT students live digital marketing projects.
(Irish Independent with THEA, 2019-11-28)Athlone Institute of Technology is once again partnering with Midlands-based companies to help them fill their digital marketing resource gaps using final year students’ knowledge of cutting-edge digital marketing methods ... -
An assessment of the relationship between reward management and employee motivation in a sports retail outlet store in the midland region.
(2013)The concept of total rewards has been the subject of much discussion in the past with confusion existing about what the term actually means. According to World at Work (2010), total rewards are all of the tools used to ... -
The Boomerang study: increased hospital re-admission via the emergency department
(Irish Medical Organisation, 2021-01)Aims This research was performed to assess if a reduced length of hospital stay was associated with in-creased re-attendances to, and re-admissions from, the Emergency Department (ED). Methods Inpatient discharge and ED ... -
Brexit, the Good Friday/Belfast Agreement and the environment: issues arising and possible solutions.
(Environmental Pillar/Northern Ireland Environment Link, 2019-04)This report sets out to examine cross-border environmental co-operation and joint action on the environment facilitated by the Good Friday/Belfast Agreement, and what role if any the Good Friday/Belfast Agreement will have ... -
Changes to the environmental impact regime in Ireland.
(Inshore Ireland, 2016)The Amending EIA Directive 2014/521/EU will take effect on May 16 2017. It will substantially change how Environmental Impact Assessment (EIA) is conducted in Ireland. This article outlines some of the changes it will make ... -
Chef shortage: an analysis of the skills drain in the Irish hospitality sector of 2017
(2017)So, you want to be a chef? Your hands will be continuously be cut, burned, skinned. An open book about your life in a kitchen. Your back will be painful all your life. You will always be under pressure, you will be ... -
Coming down the tracks: anticipated changes to the environmental impact assessment regime as a result of the Directive 2014/52/EU and the Aarhus Convention
(Lawtext Publishing, 2016-10)This paper outlines the main changes introduced by the amending Environmental Impact Assessment Directive 2014/52/EU, and considers what these changes will mean for operators on the ground in Ireland and England when the ... -
Digital advantage framework for growth and competitiveness in small and medium enterprises
(Technological University of the Shannon Midlands Midwest, 2022)Many aspects of daily life have dramatically changed in recent years with the adoption of new technologies, which is reflected in the business world in what is referred to as the fourth industrial revolution (or Industry ... -
Digital advantage framework for growth and compettitiveness in small and medium enterprises
(Athlone Institute of Technology, 2020-06)All companies now operate in an increasingly digital world, however, Small and Medium sized Enterprises ( face different challenges when compared with Multinational Enterprises ( Financial resources, use of advanced ... -
Doing good for other people and the planet and/or obsessed with your career? Personal value orientation as a predictor for internal CSR preferences of young professionals
(WU Vienna/University of Augsberg, 2022-03-17)In striving for sustainability success in organizations, the proactive behaviour of employees in times of irreversible climate change is of great importance: employees with an awareness of sustainability and their subsequent ... -
Economic impact of international students attending Athlone Institute of Technology to Athlone.
(2017)While studies have been published on spending and economic benefits of international students both nationally and internationally, there is still no evidence of a study being focused on only one institute, even in Ireland. ... -
Employee brand advocacy in social media: employers' absent roles.
(Irish Academy of Marketing, 2019-12)This paper examines whether employers in SMEs within the food and drinks sector motivates their employees to adopt and use eWOM to promote their businesses. Another consideration is whether employees adopt and use eWOM ... -
Employer attractiveness and employee commitment: the case of a large multinational software company in Ireland.
(2017)This research succeeds in two aspects. Firstly, it gauges the attractiveness of a multinational software company in Ireland (Company X) from the perspective of Masters and undergraduate software engineering students at ... -
Encouraging adoption and usage of eWOM: the factors contributing to employee brand advocacy.
(IAM, 2018-09)Social Media platforms offer businesses new ways to strength customer relationships, create brand awareness and develop loyal customers. Electronic word of mouth (eWOM) initiatives such as visually enriched content makes ... -
The ethical consumer: an investigation into purchasing behaviour towards Fairtrade Coffee in Ireland
(2013)The Fairtrade brand is experiencing high growth rates globally as demand for ethically produced goods intensifies. This indicates that consumers have identified the need to provide supplying countries with an honest ... -
An evaluation of the key strategic issues facing a company moving from contract manufacturing to own brand manufacturing
(2014)In today‟s very competitive business environment contract manufacturing companies are continually competing to gain new customers, increase revenue and aspiring to become number one in their manufacturing environment. ... -
An exploration into the effectiveness of service collaboration between two Irish charities providing homeless support services.
(2017)The aim of this study was to explore the effectiveness of service collaboration between two Irish charities providing homeless support services. The objectives of this study were to explore the views of the members within ... -
The impact of changing work practices in journalism in Ireland
(MDPI, 2023-12-26)Journalists are working in an ever-changing environment (where precarity has become commonplace). Reporters are increasingly required to multi-task, as news has become ubiquitous. This includes writing and editing copy, ... -
Inspired employees encourage eWOM.
(Athlone Institute of Technology, 2019)Electronic Word of Mouth(eWOM) messages, can be defined as: “Any positive or negative statements made by potential, actual, or former customers about a product or company, which is made available to a multitude of people and ... -
Inspired employees encourage eWOM.
(Academy of Marketing, 2019-07)This pilot examines whether employees in SMEs within the food and drinks sector promote their business through eWOM. Another consideration is whether employees adopt and use eWOM because they are motivated by their job ...
